IBM logo and taglines.

IBM logo history.



The International Time Recording Company (ITR) began as the Bundy Manufacturing Company in Auburn, New York. ITR’s main product line was mechanical time recorders logo was invented and patented by Willard L. Bundy in 1888.



This logo is quite different from the previous one because the company was recreated from time recording machine to a computing scale company. In 1891, Edward Canby and Orange O. Ozias, two businessmen from Dayton, Ohio, purchased the patents for the .newly invented computing scale and incorporated the Computing Scale Company for the production of commercial scales.



In 1911, financier Charles R. Flint directed the merger of the International Time Recording Company, the Computing Scale Company and the Tabulating Machine Company to form the Computing-Tabulating-Recording Company (CTR). .In 1914 Thomas J. Watson, Sr., was named general manager of CTR . Watson emphasized research and engineering, and introduced into the company his famous motto “THINK.”

IBM logo, (1924-1946)


.In 1924, the Computing-Tabulating-Recording Company adopted the name International Business Machines Corporation. The ornate, rococo letters that formed the “CTR” logo were replaced by the words “Business Machines” in more contemporary sans-serif type, and in a form intended to suggest a globe, girdled by the word “International.”

IBM logo, (1947-1956)


IBM borrowed on the equities in its brand image and reputation to help carry it through a difficult transition from the punched-card tabulating business to computers. It began with a change to the logotype, the first in 22 years. The new logo appeared on the masthead of the January 1, 1947, issue of Business Machines with surprisingly little fanfare. The familiar “globe” was replaced with the simple letters “IBM” in a typeface called Beton Bold.

IBM logo, (1957-1972)


In May 1956, shortly before he died, Thomas J. Watson, Sr., presided over the official installation of his son as IBM’s chief executive. Thomas Watson, Jr. moved quickly, using both actions and symbols to signify a new era. The first visible expression was a relatively subtle change in the company’s logotype subtle, in part, to communicate that any changes would come within an overall continuity. Created by noted graphic designer Paul Rand, the new logotype replaced the former Beton Bold typography with City Medium, as the letters “IBM” took on a more solid, grounded and balanced appearance.

IBM logo (1972-PRESENT)


In 1972, the company introduced a new version of the logotype. Designed by Paul Rand, horizontal stripes now replaced the solid letters to suggest “speed and dynamism.” In the intervening quarter-century, the basic design has remained constant, one of the most recognized logotypes in the world, and a design that has been widely imitated by others.

IBM logo, (NOW)


The iconic 8-bar logo

For nearly 40 years, this basic, clean design—often simply referred to as the “8-bar logo”—has remained constant, becoming one of the most recognized, widely imitated marks in the world.The latest version of IBM is almost the same as the previous one instead of black and white, they have used blue.

Key Notes:

  • IBM logos had been gone through a series of different names however from 1947-present the company’s name IBM have not been changed.
  • The previous logo was out-dated as it was created almost a decade before.
  • In the beginning, the logo was more designed and curved however present day logo is very simple.
  • They have used very specific colors which are black, white and blue.
  • From 1947-present the logos only display the company’s name IBM.
  • Their logo design is very plain, it does not have any special meaning to it as compared to the logos presented nowadays.
  • The logos should be more creative and presentable.
  • IBM logo could be more attractive in a sense if they represent their theme “Think” along with their logo. 



THINK was a one-word slogan developed by IBM founder Thomas J. Watson, Sr . It appeared in IBM offices, plants and company publications in the 1920s and in the early 1930s began to take precedence over other slogans in IBM. It eventually appeared in wood, stone and bronze, and was published in company newspapers, magazines, calendars, photographs, medallions — even New Yorker cartoons — and it remained for years the name of IBM’s employee publication. You can still find echoes of Watson’s motto in the brand name of IBM’s popular notebook computers: the ThinkPad. This photograph shows a number of THINK signs rendered in a variety of languages for display by IBM employees around the world. (VV2024)

Image result for think ibm

Solutions for a small planet

  • This is very efficient, as it represents the concept of finding Solutions for our planet, solutions which are not limited to certain things.


We Make IT Happen

  • This slogan shows that IBM is not only about talks, they make things happen.

I think therefore IBM

  • This slogan just as the previous one is more emphasizing to Think, they have also put the effort to make it rhyme. 

TV commercial (1988) courtesy of Extreme Information.

IBM. Computers help people help people

  • In this slogan, they are representing how computers help people in so many ways.

IBM’s New Tagline: Think 3.0

  • IBM tagline had always been the same which is “Think”, this new tagline shows that IBM is already working on the next generation with a 3.0 speed. 

Key Notes:

  • IBM have always emphasized on Thinking and how important it is, in so many ways.
  • They wanted the world to know that they are prepared for the next generation.
  • In all of their slogans and taglines, they have repeatedly emphasized to open one’s mind and think.
  • Each of their slogans and taglines is very impressive, they not only want to advertise their company but also want us to realize the power and importance of “Thinking”.
  • As slogans and taglines also represent a company’s poster, keeping all of this in mind I’ll make sure that my poster also emphasized the basic point and theme of IBM.



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